Digital signs are a rapidly growing sub-segment of digital signage. Digital signs use different technologies for displaying digital content, such as LED, LCD, project, and passive e-ink. The content may include one or more images, text, or even videos. Indoor and outdoor displays can be configured to target different audience groups. As an effective advertising medium, digital signs help organizations reach out to the maximum number of people and improve customer retention.
Digital signs are very cost-effective and can also increase sales. It has the power of compelling the viewer to make a purchase. Indoor digital signs can be used for multiple purposes, while outdoor displays are more commonly used for attracting customers to take a particular route or to purchase a product. Both indoor and outdoor signs come with a variety of features for attracting customers. Here are some of the benefits of digital signs:
Display advertising is cheaper than the static displays. Digital signage costs less than the static signs. A digital signage system consists of the sign itself, along with one or more displays. The displays allow the messages to be displayed on the outside part of the building. In a way, the digital signage system can serve as an advertising area. It can be seen from afar, and thus, it can attract customers’ attention.
It can deliver customized digital content that can be changed according to the mood of the audience. Out-of-home advertising systems deliver messages according to the need of the audience. It is flexible to any kind of message. For instance, it can be used to advertise special offers, present information about a local institution, provide directions, or provide entertainment. The digital content is highly dependent on the source.
Digital signs can be controlled using software. This allows the users to program the content and thereby make changes in it whenever required. The control over the digital signs can be transferred to a number of devices such as mobile phones, personal digital media players, tablets, laptops, etc. Some digital signage systems come with hardware that can be installed externally.
Digital signs have various advantages over traditional forms of advertisements. The cost is much lower, and it is possible to use multimedia content and controls from anywhere. It has a high impact on the customer because it offers visual means of advertisement that can change and adapt to the changing needs of the audience. To learn more about digital signs visit the nearest Axe Sign Company in your area.