Digital signs are a rapidly growing sub-segment of digital signage. Digital signs use different technologies for displaying digital content, such as LED, LCD, project, and passive e-ink. The content may include one or more images, text, or even videos. Indoor and outdoor displays can be configured to target different audience groups. As an effective advertising medium, digital signs help organizations reach out to the maximum number of people and improve customer retention.
Digital signs are very cost-effective and can also increase sales. It has the power of compelling the viewer to make a purchase. Indoor digital signs can be used for multiple purposes, while outdoor displays are more commonly used for attracting customers to take a particular route or to purchase a product. Both indoor and outdoor signs come with a variety of features for attracting customers. Here are some of the benefits of digital signs:
Display advertising is cheaper than the static displays. Digital signage costs less than the static signs. A digital signage system consists of the sign itself, along with one or more displays. The displays allow the messages to be displayed on the outside part of the building. In a way, the digital signage system can serve as an advertising area. It can be seen from afar, and thus, it can attract customers’ attention.
It can deliver customized digital content that can be changed according to the mood of the audience. Out-of-home advertising systems deliver messages according to the need of the audience. It is flexible to any kind of message. For instance, it can be used to advertise special offers, present information about a local institution, provide directions, or provide entertainment. The digital content is highly dependent on the source.
Digital signs can be controlled using software. This allows the users to program the content and thereby make changes in it whenever required. The control over the digital signs can be transferred to a number of devices such as mobile phones, personal digital media players, tablets, laptops, etc. Some digital signage systems come with hardware that can be installed externally.
Digital signs have various advantages over traditional forms of advertisements. The cost is much lower, and it is possible to use multimedia content and controls from anywhere. It has a high impact on the customer because it offers visual means of advertisement that can change and adapt to the changing needs of the audience. To learn more about digital signs visit the nearest Axe Sign Company in your area.

Digital custom signs are an excellent way to expand your marketing efforts without the additional expense of printing and mailing out expensive posters or brochures. In Sarasota, there are a number of great companies that will design your sign and print it digitally on a high quality paper, which you can then take to local events such as craft shows and exhibits. These types of personalized banners can be handed out at no charge and provide your customers with a way to advertise their business. This allows you to maximize your current marketing strategies, while also increasing visibility at a fraction of the cost.


If you are in the business industry, it is important that you get hold of the latest in stunning and strategic promotional signs. These types of marketing signs are becoming more popular with companies of all sizes and types. Many companies feel that investing in these types of signs is a worthwhile investment. These stunning and strategic signs can be placed outside of your company’s building to get the attention of passersby. You will be able to communicate your brand and products/services image in a manner that is captivating and enticing. Some of the best signs to use in your store front are:
Choosing the appropriate sign company is key to getting the results you desire. You want your Axe Signs & Wayfinding professional team to bring not only a GREAT sign but also a GREAT sign at a great price. Axe Signs & Wayfinding offer the latest in sign technology and materials that will ensure the durability of your sign and the beauty it displays. Axe Signs & Wayfinding have over 100 years experience building and installing indoor and outdoor signs. Their Signs are made from the most durable materials available on the market today. Axe Signs & Wayfinding pride itself in having a stellar reputation with its customers and the industry.
Your neon sign should be at least two inches away from the nearest wall. You need to make sure that there is enough space between each side of the sign so that the neon lights will have enough of a glow to illuminate the words. If you place your neon sign too close to a wall, you will not be able to see the words clearly. Even worse, your customers will not be able to read what is written on the neon sign. Therefore, it is important that you place your neon sign as close to the sides of the building as possible.
Signage is the usage or design of visual signs and symbols to convey a message to an audience. A clear understanding of the purpose behind signs is very important before designing any signage. Signage not only refers to individual signs but also to the combination of signs. The word signage has been documented from the past to have been widely popularized in the mid-1975 to the mid-1990’s. There has been a significant change in the type of signage used today.