A well-designed outdoor sign can grab the attention of pedestrians and increase sales in your brick-and-mortar store. It can also differentiate your business from your competitors in a crowded market, indicating to customers that you are reputable and established, and that your products and services will meet their needs.
In fact, a recent study showed that 76% of consumers were encouraged to enter a business they had never visited before based solely on its signage alone. Furthermore, almost 60% of businesses shared that changing their signage or increasing visibility significantly increased their number of customer transactions and overall business revenues.
When designing your outdoor sign, keep in mind that it should reflect the identity and atmosphere of your brand so that you can capture the attention of your audience. You must choose a font size that is legible for your audience and ensure that your message is clear and concise. Avoid bombarding your sign with too much wordy copy, as this will overwhelm the audience and make them less receptive to what you have to say.
Additionally, you must consider the positioning and angling of your signage to generate maximum engagement. It is best to have your sign directly facing a location that experiences the most traffic — both on foot and in vehicles. Depending on your location, this could be a parking lot, a walkway, or a high-traffic intersection. Choosing the right location for your sign will allow you to capture the attention of the highest number of people possible, increasing the likelihood that your message is heard and understood.
Another advantage of an outdoor sign is that it provides an opportunity for you to display a variety of information about your business. This may include your latest promotions, new product offerings, or upcoming events. This will help generate awareness of your business, as well as drive impulse buys and generate long-term customer loyalty.
Ultimately, the best way to get the most out of your outdoor sign is to use it to promote a unique branding message that sets you apart from your competition. It is also important to stay on top of your maintenance, so that your signs remain bold, bright, and visible. A well-maintained sign will convey to your audience that you take pride in your business and that you are serious about providing quality products and services. If you need high quality outdoor sing in Fresno visit https://www.fresnosigncompany.net/.